Fine Dine: So erobert eine Ulmer Gastro-Idee Deutschlands Städte

2021 saw the first Fine-Dine-Box and the Start in Ulm. Mittlerweile läuft das kulinarieken Angebot in zölf Tädten und Regionen Deutschlands en der Schweiz – on de weg naar uwolgsrezept.

October 9, 2024 at 2:15 PMUlm

An article by

Magdi Aboul-Kheir

The fourth Fine-Dine-Box and the Start will be served in Ulm.

Fine dining

Fine Dine: It is a special gift box with a stand, in the form of a cardboard box. Jewels were sold in a local town and region, along with their special features – and an “Einladung” was included on the card, including an Ermäßigung. Die Macher wollen does not apply as “Gutscheine” or “Coupons” to erase: There is a veracity.

In 2021, 1,400 Fine-Dine-Boxes were sold in Ulm, according to Lars Frindt, with Lukas Kühnbach and Hannes Zanker who enjoyed their work. My past years, including the written charge, were in 1800 Stück. Frindt can say his own thing: „Wir sind kommen, um zu bleiben.“ Fine Dine has many Stammkunden-gefunden and in Ulm vom first Jahr and schwarze Zahlen geschrieben.

An abuse from Konstanz and Neuheiten ensures that the Box will appear years later in the Abnehmer invention. Diesmal sind fun der zölf Local news: the Stephans Stuben by Marco Langer and das Buonissimo in Neu-Ulm, der Löwen in Söflingen, the Post in Schwaighofen and das Coco in Ulm. Dazu kommen bewährte Partner of the Ulmer Florian Stuben bis zum Gasthof zum Bad in Langenau.

Abwechslungsreich is zo, grundsätzlich eher hoben, aber es soll for all Anlässe ein Angebot beinhalten, concretet Frindt: vom normalen Essengehen under der Woche über de Hochzeitstag bis zur Sterneküche.

The three Fine-Dine-Geschäftsführer: (from left) Hannes Zanker, Lars Frindt and Lukas Kühnbach

Fine dining

The Fine-Dine-Konzept has been so ‘fulminant’ over the years in Ulm during the war, which expanded power to Stuttgart and Munich. If it is a “Lehrjahr” event, Frindt will come at once. „Unternehmerische war das zunächst kein Erfolg. We have classic Anfängerfehler gemacht, bei Werbung, Produktion, Abläufen.”

When you consider that man is “so good at hinging that he can do even more.” In Stuttgart and Munich, 1,600 boxes were sold: “Greater city, even greater market, but the man himself is also employed,” said Frindt. Man has “brought the PS zunächst not straight to the road”.

If the trio in the Ulm Kulinarik-Szene can express itself, it is played in other city-states: “Rumlaufen und Leute von unserem Konzept überzeugen.” Daher nahm man local Partner dazu, ließ ich von Food-Influencern Tipps geben.

“Wir geben jetzt Vollgas”

I am driten Jahr kam Augsburg dazu. A representative of a publishing house for Ort gleich drei Boxen in der Schweiz: in Zurich, Lucerne and the Graubünden region. “Ein Mega-Markt”, says Frindt and says: “Kulinarisch ein Traum.”

Vergangenes Jahr habe man überall die selfsteckten Ziele erreicht: 3000 Stück sold in Munich, in Stuttgart those 2500 were gone before Christmas, in Augsburg were es 1800, in Ulm and in Schweiz, insgesamt 11,000 to 12,000 Boxes.

Weitere has become one board, but it’s good to be eight at Fine Dine. “We will have full gas,” said Frindt. Man gehe the Schritt vom Start-Up zum kleineen Unternehmen. Fine Dine provides a professional Marketing Mix with Marketing Cooperation (in Ulm with the SÜDWEST PRESSE) and Social Media.

In those years Frankfurt, Düsseldorf, Cologne and the Rhein-Neckar-Region produced a Neckar-Alb-Edition. Freiburg is the closest to Ziel, but Hamburg, Berlin, Dresden, Leipzig and Nuremberg follow. For the Zukunft people think of a sterne-box and themen-boxes that run a theme trip and hotel.

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