How crop analytics supports sustainability: CNH's 'A Sustainable Year' story

How crop analytics supports sustainability: CNH’s ‘A Sustainable Year’ story

Basildon, October 10, 2024

CNH is committed to sustainably promoting the noble work of farmers everywhere. In the fifth installment of our A Sustainable Year series, we look at how real-time crop analytics supports sustainability and the technology that uses this data to increase efficiency, reduce waste and increase profits.

Our 2023 acquisition of machine vision company Augmenta has enabled us to offer sensory application technology to our customers. This allows them to manage their crops more effectively without having to sort through complex data to decide how much input (i.e. fertilizer) to apply in the field.

The article also includes an interview with Dr. Ajay Sharda, Director of Research at the Institute for Digital Agriculture and Advances Analytics at Kansas State University, US. He talks about the biggest crop protection challenges facing the sector, how best to tackle these challenges and what role technology should play.

Read our story at: publications.cnhindustrial.com/a-sustainable-year-2023/augmenta

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its Breaking New Ground purpose, which focuses on innovation, sustainability and productivity, the company provides the strategic direction, R&D capabilities and investments that enable the success of its global and regional brands. Worldwide, Case IH And New Holland Delivering 360° agricultural applications, from machines to implements and the digital technologies that enhance them; And CASE And New Holland construction equipment providing a full range of construction products that make the industry more productive. The company’s regionally focused brands include: STEYRfor agricultural tractors; Ravena leader in digital agriculture, precision technology and the development of autonomous systems; Hemispherea leading designer and manufacturer of high-precision satellite-based positioning and heading technologies; Flexi coilspecialized in soil cultivation and seeding systems; Millerproduction application equipment; And Eurocomach, producing a wide range of
mini and midi excavators for the construction sector, including electrical solutions.

Throughout a history spanning more than two centuries, CNH has always been a pioneer in its industries and continues to passionately innovate and drive efficiency and customer success. As a truly global company, CNH’s more than 40,000 employees are part of a diverse and inclusive workplace focused on empowering customers to grow and build a better world.

For more information and the latest financial and sustainability reports, visit: cnh.com

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