Warum de mäßige Kauflaune Diskonter wie Action beflügel

Stift, T-shirts, Duftkerzen, Batterien, Hausschuhe: Diese und oder Artikel bewirbt der Diskonter Action in seinen currentuellen Angeboten. There are no special features, but it was noticeable that the Dutch Unternehmen active in Österreich is that there is a question of inheritance.

Non-Food-Diskonter

Most non-food disks with Action, Woolworth, Tedi, Pepco and Kodi are specialized on the trade market, the man can’t go any further. They provide furniture and clothing, home textiles, fashion and decoration, toys and multimedia, leisure and sporting goods.

Aldi & Co. quickly eroded

The products that you can buy are increasingly popular with the Ketten and the Wühltischen at Aldi and Lidl, wie the new Zahlen from YouGov hehörenden Marktforschers Consumer Panel Services (CPS) GfK says. The first half year 2022 and 2024 since the Non-Food Sales of the Consumers in Germany at the Non-Food Discount will increase from 2.6 to 3.2 billion euros. Some time ago I increased the Umsätze of Lebensmittel-Diskontern at Aldi and Lidl with Non-Food from 4 to 3.5 billion euros. Damit wurden sie von Action & Co fast eingeholt.

“Etabliert als Nahversorger”

Who is cleared? “The Non-Food Discounter has become professional. I am a happy person, and are very serious about their business,” said trade expert Christian Koch from CPS GfK. The Entwicklung is one of the strong extensions of Action, Tedi and others. “Aldi (in Österreich: Hofer, Anmerkung) and Lidl started perfecting the new market segment. I have made a German summary of my new award,” said Werner Reinartz, professor of marketing at the University of Cologne. If you produce products regularly, you can have a “cute shopping experience”.

Kauflaune weiter schlecht

These Unternehmen appear to be part of the Geschäftslagen nicht. Inflation is no longer possible, the Kauflaune is even worse. After a brief study of the IFH trading institutes, the results of the study are heavily based on price and fear. It changes the Non-Food-Discountern Zulauf.

A good article for under a euro

Promotion costs 1500 items for one euro, at Tedi and Woolworth jewelry is worth more than 3000 euros or more. “Damit was contacted around 30 years ago with budget restrictions and my business concerns. “The price motive is based on the progress of our experiences,” said trade expert Carsten Kortum. The Professor at the Dualen Hochschule Baden-Württemberg Heilbronn has more years at Lidl in their current position in the future for non-food products.

Hoher Umsatz pro Filiale

In the field of Wirtschaftslage you will find a number of devices that try out Diskontware before going a step further, for example a Woolworth-Sprecher. Beim Diskonter KiK is involved in half of the Non-Food ranges. Der Anteil will be expanded. If you see a German weniger preissensibel here, says KiK chief Patrick Zahn in August at the publisher of the Wirtschaftspubliztische Vereinigung in Düsseldorf.

Laut Kortum mischt voor alle Action das Non-Food-Geschäft in Deutschland auf. Der Umsatz pro Filiale is probably higher than others. And that is the action we produce as Woolworth, Tedi or KiK. The Diskonter has 6,000 items in the range, now available for purchase. Jede Woche bowls 150 new hinzu. So ask what it was like to go to Kortum. Neben Non-Food items can be used in the kitchen items with cleaning products, hygiene items and household items. These frequencies are high, the verbs and non-gebrauchsgüter will be repeated regularly.

Eigenmarken and Markenproducten

Another Vorteil von Diskontern with Action, Tedi and Woolworth: Can be German more Auswahl at Aldi/Hofer and Lidl. Many of our own brands are included in Markenprodukte. The boilers have an uninteresting Schwerpunkte, which focuses on Haushalt or Deko, others on textile, Heimwerkerbedarf, Garten or Möbel. One had a small Auswahl and made a stop in life in Angebot.

“Wir control force”

Do you want to buy the internet with the new price you need to produce a distorted product? Man nehme das Lieferkettengesetz seriously en verlang von Lieferanten, de Mindeststandards in Bereichen wie Zwangsarbeit, Gesundheit, Sicherheit, Entlohnung und Arbeitszeiten zu erüllen, teilt Action mit. “A high-quality team checks our products strongly in the area of ​​the previous Borders,” explains Tedi. The others are alone.

Wettlauf der Diskonter

The Diskonter likes to see the expansion of a wettlauf. Action Zählt has 2,700 branches in Europe, 550 in Germany and over 100 in Austria. From 2026, the man will be equipped with the new standard up to 1400. Tedi hat in Deutschland 1900 blesser 3200 Märkte. Mittelfristiges Ziel seien 5000. Woolworth will wait for ebenfalls. Derzeit gibt es 750 Geschäfte, die meisten in Deutschland. In Europe, a man can build a Filialnetz cattle 5000 Standorten over the years, heißt es. Dieselbe Marke asks KiK an. Aktuell hat das Unternehmen 4200 Geschäfte, 2400 davon in Deutschland.

Schmerzhafte Verluste

For Aldi/Hofer and Lidl there is plenty of shopping in the Non-Food area. The products, the products you can use, protect the Diskontern with higher frequency and margin. In short, the Warengroep has become so doubly so when it comes to Lebensmitteln. Other Händler companies think they should have their Non-Food-Geschäft. This may be the result of a disruption in the purchase of items, the Deko-Kette-Depot reports insolvency in July.

Such a better strategy

The Lebensmittel-Diskonter is a targeted strategy towards competition. Lidl goes on the attack, in July with the first action in a frontal campaign. Darin was able to compare his own White Lacquer with the competitors. When the war starts, Lidl would like to know that it is its own product. Discussions can take place in the industry. Trade experts have no intention of dropping Lidl. Before action, a ritterschlag dies, Kortum said.