The history of the sneaker – The Gap

Sneakers are available everywhere. Another luxury fashion house user with Louis Vuitton imagines itself at the center of your collection. Started hat everything aber wesentlich more modest. Who is the sneaker of sneakers? Was power the fascination that was design icons? A few things you can double up on?

© Atelier Kamp

We wrote the year 1986. Run-DMC is set in Madison Square Garden in New York. When the hit single »My Adidas« arrives, the crowd is more stopped. Removing Shelltoes is sucked through the air and placed in the high contents. Spätestens mit diesem Moment since Sneakers end up in popular pop culture.

But the History of the Leisen Treter – der Begriff kommt tatsächlich von »to sneak«, also schleichen – start from schon weit früher: bereits im 19. Jahrhundert. Damals can use the first croquettes with rubber wrappers and leinenober material on the market. From 20. Years onwards, even more repairers ended up on the Zug, where they would not have football boots with Stollen for all basketball ‘Stiefel’, who until now believed Chucks from Converse played a major role.

The Golden Age of Sneakers

After the first time that the Zweiten Weltkrieg went to war, the war went so well in the second half of the years. If Walt “Clyde” is seen as a star baller in the 1970s with his own Signature Schuh, a simple Suede Low Top from Puma, the hip-hop style he offers will soon be over. In the 1980s, the Golden Age of Sneakers began with the rise of young brands with new technology and stylish designs. Thanks to the aerobics hype, Reebok has tended to, but Nike has made a young Michael Jordan bald. The Rules of the NBA write damals überwiedend white Schuhe vor. The battle for the difference between Air Jordan and Nike. Game by game.

If the 80th and 90th centuries are still a hype in mid-punk: Sneakers worn by Sammlerobjekt clothing. So make sure Jeff Staple 2005 with his laboratory model of Nike Dunk SB has chosen the name NYC Pigeon for Aufruhr. Then the first time you knew it, the ladies lost with a few New Yorkers loaded, where Selbigen could go straight to. The police have to use a large part of the Schutz reforms. Tags from the New York Post: »Sneaker Frenzy – Hot Shoe Sparks Ruckus«. There are many Limited Editions that regularly appear in stores and online stores – thanks to market sales by pop stars and fashion icons with Travis Scott or Rihanna. If Letztere plays the new MM6 Maison Margiela × Salomon Cross Low-trug at the Super-Bowl-Auftritt 2023, such a fragment will be distributed at Zalando in Österreich on 78 Prozent an.

One to rock, one to stock

Mittlerweile is the sneaker game for a global culture, with its own codes and own words. Sneakerheads sell the new Drops – available in the Zalando release calendar – or go to Messen, where your »Grails« will be presented. Geschäftstüchtige Reseller*innen can use a lucrative business or financing source in their own Sammelledenschaft. Turnschuhe since Statussymbol, tragbare Kunstwerke, Sinnesgenuss, Geldanlage. Deshalb works for the next sneaker shop: one to rock, one to save.

Sneakers are worth a thing? Discover a number of models from brands including Nike, Adidas Originals, Salomon, New Balance, Asics and more at www.zalando.at.