Nervous system and Sky problem at the start of the TV auction

It is exciting that the clubs of both Fußball-Bundesligen are playing for the second time. After a cutback in the fight and a delay of 224 days, the German Football League (DFL) played in the background the restart of the Milliarden auction of TV rights. We look nervous when the woolen color is ended by the relief, with whoever gets the money back in the bowls for four playing time. All kinds of things are still an uncertainty in the legal profession and the issue of an important Media partner.

Derzeit nehmen both Ligen durchschnittlich beef 1.1 Billiarden Euro pro Saison ein. Do you want to know more? Or should the clubs have a minuscule sales contract for four years at the auction? Trotz or Zahlen, the time when the Streits go to the DFL and the Internet-Sender DAZN cannot wait, it will predict less.

By April, DAZN had received 400 Million Euros for the package B with the Games on the Freitag and on the Samstagnachmittag. It costs 1.6 billion euros for the four-year legal period. The American Zeitraum of four years ago has also spent 320 Million Euro on the Pay-TV-Senders Sky, which is worth the effort – and the Package with 196 games in a Urteil der Deutsche Institution für Schiedsgerichtsbarkeit (DIS) I lost September again. Sky muss now beim Neustart der Auktion erneut mitbieten.

DAZN wolllte Sky with the April clash on the market, enthusiastic about the sports marketing expert Marco Klewenhagen. The Geschäftsführer of the Unternehmens SpoBis said: «It would be extremely rash if DAZN were to follow up its strategic Soul Now Plötzlich nicht. The current challenges will be followed by the entscheids des Schiedsgerichts ausgeräumt and sollten sich nicht darauf auswirken.»

Since the auctions started in April, DFL night could be a winner for its own personal hours. It is possible that Zahlen will continue with all Sky at the berechnung a new Angebots halves. “Sky would have a German newcomer, but now it is clear that DAZN’s seriousness and most likely strategy have been fulfilled,” says Klewenhagen.

Otherwise the Sky-Gruppe’s financing problem would have arisen. I want a loan of 1.2 billion pounds (1.44 million euros) to be paid in Great Britain and Italy.

While we can go to Zwei Wochen, Sky Media in Britain can have more years of false cuts and more than their million Pfunds at their disposal. “The Abrechnungsthematik at Sky Media UK is not aware of the question nor how you can use the Sky DACH-geschäft”, he is a source of frustration. “Sky Media UK has conducted an intensive investigation, all partners have been actively informed and are in the process of ensuring that they are fully informed. If all non-internal people are very sensitive, then hell, it’s a solution that can’t be used in the future.”

It is not a single market situation for the Verhandlungsführer of DFL, who exerts a pressure and a critical assessment of the Vereine Stehen. Above all, weil das DIS-Urteil das fehlerhafte Vorgehhen fünf Vermarktungsspezialisten a Geschäftsführer Steffen Merkel and the beteiligten Präsidiumsmitglieder invests.

From April, the new auction will start with the law on package B. During these days, the other pay-TV rights will be used for live broadcasts. It is worth starting the auction in the summer – making a new plan – buying for two days: some free TV packages would be available longer and allow better sales. It is a small effort in the ablauf.

Am 5. Dezember sollen de Vereine nach derzeitigem Stand erfahren, wie hoch de Gesamteinnahmen in de Spielzeiten 2025/26 bis 2028/29 sind. Die Zeit urges. However, it is a neat discussion and: “Wir wollen theme Verteilung nach dem Abschluss der nationalen Ausschreibung angehen”, which Merkel can count on.

If you want to do something, this is a problem. The beginning of the DIS-Urteils did not begin earlier. “It is incomprehensible that we have played part of the cooperation with the Schiedsgerichts reaction world,” says sports marketing expert Klewenhagen. “Solltee an honest party would be the Entscheid one-sided, where the durchhaus is used for all bets, especially for the Bundesliga, that is the process that has been made.”