Google passes Hotel- und Reisesuche an EU-Vorgaben an

Google tested an effort in Europe to provide such services, one of the EU’s Digital Markets Act (DMA). These Maßnahmen concern travel and hotel services.

Google provides a service and a way to obtain the Digital Markets Act (DMA). A test country in Germany, Belgium and Estonia obtains a temporary duration of the hotel offer: Statt der gewohnten Ansicht is now a classic such economy. The articles can follow reluctantly on the market, so that the Darstellung of Anbietern and Vergleichsseiten are newly defined. Since the online giant Amazon has taken the time to use the DMA, the EU Kommission will use the most recent law on digital markets, i.e. NextG.tv.

First Adjustments and Market Changes

Google provides an overview of the results on the market. After a large number of profitable travel portals and sales outlets, with hotels, fluggesellschaften and smaller offers, there are 30 reviews available.

There is a good assessment of the question, Google has a new Anzeigeformat vor. These formats are as malleable as the direktanbietern, preisangaben and photos displayed by the presentation.

Testlauf for classic Suchergebnisse

As an alternative to Auswirkungen, the tests carried out by Google in Germany, Belgium and Estonia are in a test phase. When these tests are performed, the hotel functions are disabled, while the Nutzer completely classic sees such data in the form of “zehn blue links”. You will find the interactive map with hotel information in this Zeit.

In the past three years by Google over 100 conversations with the EU Commission and Branchenvertretern. Dennoch continues with the future, the Darstellung starts its regular one. An interest group spread across a pure Linkdarstellung or Zusatzinformationen, Google has now done a test, a possible follow-up to that.

Quellen: The information is based on a message from Google and the message statistics of the successful DMA permission in Europe.