EQS News: Premier League club Everton FC relies on action press and SmartFrame technology as official content providers | 29.08.24

Hamburg, Germany – August 29, 2024: Everton Football Club has appointed a new action press international GmbH (Hamburg), a subsidiary of action press AG (Frankfurt am Main) And SmartFrame Technologies Ltd (London) as official content providers.

action press internationala leading global photo agency based in Hamburg, will handle the photo productions of English Premier League club Everton Football Club, while SmartFrame, with its innovative streaming platform, will be the official IT and content distributor. In collaboration with renowned photographer Bob Martin and his team, action press international will produce and distribute the club’s exclusive images. SmartFrame’s innovative image streaming technology will be used to optimize the presentation of high-quality sports images and bring fans closer to matches, events, moments and memories.

“We are proud and excited to take on the role of official content provider for Everton Football Club,” said Ulli Michel, CEO and Managing Director of action press international. “Everton is not only a club with an impressive history and heritage, but also a club with a passionate fan base. It is an honour to support and continue the visual and media story of this great club.”

Under the new agreement, Everton FC will own its official images and all associated copyrights. Everton will also benefit from additional revenue generated by SmartFrame’s ad-tech solution. This solution provides incidental advertising and sponsorship placements within the images. The revolutionary platform is already used by some of the biggest brands in sports and entertainment, enabling advertisers to reach new global audiences.

All Smart Frame images offer standard interactive features such as full screen viewing and hyper zoom technology, as well as important protection against image theft and misuse. In addition, the technology provides information on how the audience is engaging with Everton content.

Rob Sewell, CEO and Co-Founder of SmartFrame Technologiessaid: “I am delighted that Everton has adopted our model and joins several other prestigious sports brands in transforming the way images are published, viewed and monetised online. This agreement is another step in our commitment to creating an image ecosystem based on ethics and transparency. I very much look forward to our joint collaboration.”

About Everton Football Club
Everton Football Club, one of the 12 founding members of the Football League, has spent more seasons in England’s top division than any other club (121) and has won the title nine times. Founded in 1878 as St Domingo, the club has also won the FA Cup five times and added the European Cup Winners’ Cup to its prestigious collection in 1985.

Throughout its 146-year history, Everton has always been known as a family-oriented club, built on proud traditions and affectionately known as ‘The People’s Club’. These traditions have also fuelled innovation, ensuring that Everton remains one of the great pioneering clubs in the history of the game. The first club to build a purpose-built football stadium, its home ground, Goodison Park, is one of the most revered stadiums in England. From the summer of 2025, the club will continue these traditions at a new 52,888-seater stadium at Bramley-Moore Dock, preserving the club’s North Liverpool roots for generations to come.

About SmartFrame Technologies
SmartFrame TechnologiesFounded in 2015, is a London-based technology provider whose image streaming platform is redefining the standard for online image publishing. The platform connects sports brands and other content owners with publishers, advertisers and online audiences, ensuring that images are delivered in the highest quality with maximum security, clear provenance and detailed analytics. In addition, the platform’s contextual advertising technology engine enables brands to target audiences with highly effective, contextualized in-image ads and sponsorship placements that capitalize on viewer interests while complying with global privacy regulations.

To ask:
– Ulli Michel: [email protected], +49 172 253 73 03
– Prof. Moritz Hunzinger: [email protected], +49 171 60 333 20
https://www.actionpress-ir.de