BILLA: 30 years Yes! Of course

“Der 30. Geburtstag von Ja! Natürlich is the perfect analysis, one of the Erfolgsgeschichte von Bio in Österreich zu blicken – and clearly state that this is still far from zu Ende erzählt. In 1994, BILLA started with the Vision, all our sophisticated and capable Bio-Produkte in high-quality anzubites, with the result that the Österreich is the Bio-Weltmeister,” said Marcel Haraszti, Vorstand der REWE International AG, überzeugt. “

from left to right: Erwin Unger, Marcel Haraszti, Klaudia Atzmüller, Franz Fischler and Andreas Steidl. (Photo © Christian Dusek)

„With 27 Prozent biobewirtschafteter Agrarfläche (Quelle Eurostat) ist Österreich EU-weit führend and also in Kaufverhalten mirrors sich die Begeisterung für Bio broader: 80 Prozent der heimischen Konsument:innen greifen regularly zu Products from biologicaler Landwirtschaft.

In a glance

• Österreichs Bio-Pionier hat 1994 ein Bio-glaubt, als een regular war en severige belächelt-wars. Angefangen with beef 30 products, umfasst das Yes! Natürlich Assortment heute beef 1,100 Produkte, über 80 Prozent davon aus Österreich.
• During the democratization of Bio hat Ja! The natural story of the Bio-Weltmeister Österreich met begründet and maßgeblich met geschrieben. Bio was born in the Netherlands and expected to be safe.
• Seit Beginn gibt sich Yes! Of course not with the set organic guideline-zufrieden. The organic pioneer is involved in a partnership with 4,200 organic production standards in all cases.
• Gemeinsam mit Pioneeren wie Bio-Landwirt Erwin Unger, since 2016 in Österreich Reis für Ja! Of course, secret bio-innovation and ermöglicht were launched.
• The round birthday party is celebrated Yes! Of course with 30 products in the anniversary design, with many innovations, which are new in the regal bowls.

“Therefore, the currently economically developed times have not changed anything – the growth curve of Ja! Of course it goes further. The bio-products are strongly influenced by the production of products and the chances are that the production in the bio-pioneer is high. If you give us an overview of the life production with turbulent soils, the layers, the artificial grass and the climate-responsible, then this is not the case. That is why Ja! Naturally it is 30 years old and this mission certainly does not lose its strength and relevance in times of a global climate crisis”, Haraszti states.

More like nur Bio: Yes! Natürlich has been setting high standards for 30 years

Yes! Of course, it is not the case that the organic standard is standardized, but it is not the case that everyone applies higher standards. “If there are now partnerships with organic farmers and organic farmers, there is no umbrella organization. Bio ist in de Landwirtschaft van een Lebense-installation und manche tot een Wagnis. Since the Gründung steht Yes! Natürlich deshalb für langfristige Zusammenarbeit und gemeinsame Weiterentwicklung von Qualitätskriterien“, quickly Yes! Natürlich Geschäftsführer Andreas Steidl zeeammen.

Yes! Of course it could be that the Meilensteine ​​​​in the various references were the jewels for the entire industry.

Yes! Natürlich als Treiber in der Erfolgsstory von Bio-Weltmeister Österreich

Thats Yes! Natürlich als Bio-Pionier performs voor de Vorbildrolle Österreichs in der biological Landwirtschaft Europas unmittelbar nach dem Beitritt Österreichs zur Europäischen Union 1995 war, bestätigt auch Franz Fischler, in Gründungsjahr der Marke Landwirtschaftsminister und Kurz darauf EU-Agrarkommissar.

„There is no damals nor keine Regulierung für Bio aber einige Skandale and wenig Vertrauen der Konsumentinnen en Konsumenten in biological Lebensmittel. Der Handel hat die Richtlinien with entwickelt and war dabei von Anfang and ehrgeiziger als Gesetzgeber und Verbände – so wurde Bio aus der Nische führt.

Heute ist Bio in Österreich sehr etabliert, muss sich aber den nor weiterentwickeln. Entscheidend is still innovative if the new technology and digitalization do not shift and also display the products of biotechnology in high quality. Es gibt noch vader zu tun!’, appeals Franz Fischer to the secret Bio-Szene.

Pionierarbeit braucht langen Atem und Partnerschaft auf Augenhöhe

As a pioneer, Ja! Of course, there is a spirit of innovation and the production of new products with a higher bio-quality is promoted. Before it all works, there is a good chance that something from home production was possible. A prominent example of many exotics, which Ja! Naturally has taken over the years to Austria, is Bio-Reis.

Bio-Landwirt Erwin is a native of the country See shop for a quick look at the years of my holiday in the country, since 2016 there is a fixer File of Yes! Natural ranges in Ganz Österreich.

“It is a journey from Austria that has quickly become normal – damals have often become with kopfschütteln reactions. Solche Experimente is only with a strong partner on the page – I have in Ja! Natürlich diesen Mitstreiter gefounden. It is no longer a common vision, but then Patience and Endurance.

The Innovations do not pass from today to tomorrow, is an elongated Prozess, written by Rückschlägen and Anpassungen bis man zum Ziel kommt. And Innovation is here to stay,” wrote Erwin Unger in the Zusammenarbeit.

Yes! Natürlich feiert Geburtstag: 30 products in the anniversary edition

Generations since inzwischen with Yes! Naturally it has become bigger – the Marke enjoys the travel of the Austrian and Austrian people. Der Erfolg nach 30 Jahren permanentem Umsatzwachstum auf EUR 585 Mio. in 2023, the Bio-Sortimentsanteil will in some cases reflect which Warengruppen wider.

Use the organic food with BILLA and BILLA Plus in Bereich Food for beef 12%. At Vollmilch the percentage is higher than 30%, at Rindfleisch 27%, at Gemüse 30% and at Eiern Rund 26%. Beim Gebäck von der Theke liegt der Bio-Anteil bei BILLA schon über 50%.

And this is the dry assortment of Anteil von Ja! Natural teilweise prepared high – for example 36 % at Semmelwürfel. “That goes to the great potential, the Ja! Natural yet. A large amount of money, the BILLA and the BILLA PLUS on organic sets – a drop of knowledge and the opportunity to explore our first paths Yes! Naturally!”, says Klaudia Atzmüller, Managing Director of Ja! Naturally.

The end of the run events lasts about 30 products in the exclusive anniversary design of the young star-rich art of Nana Prieler. The Auswahl is one of the most important classics in nature, nature or nature, which is exemplary for the errungenschaften von Ja! Naturally in the areas of animal welfare, climate protection, biodiversity and the healthy soil quality.

“For the anniversary, the shelf also includes a number of new products – such as organic edamame from Lower Austria or Kürbis miso paste from home-grown Kürbis kernels. Trendy products that offer excellent quality and high organic quality. They symbolise the pioneering spirit of Ja! Of course, after 30 years it is a question of going a little further,” says Klaudia Atzmüller.

Source: BILLA

Release date: 16.09.2024