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One step further: Katjes and Antoni Jellyhouse bring Veggie Fans to Grunzen

Posted on by Vaseline
One step further: Katjes and Antoni Jellyhouse bring Veggie Fans to Grunzen

Recruitment for vegan products can be a great number of the best products. Kittens go away with the others and enjoy the new championships on the inner layer with their Naschkatzen.

Katjes offers a fast 100 percent vegan assortment since 2022. One of the many years that vegan cuisine is making a German start, is the focus of the Markenkommunikatie. The new Katjes campaign now hits the direct vegans Ernährung to their own assortment with the follow-up comment “Es genug Tier in dir. Nasch vegan.”

The seriousness of the matter is with the vermittlung that the Botschaft does not have: Beim Naschen would be grunted and laut geschmatzt all year round. The Campaign is as good as the human being in Moments of Wohlbefindens from their animal relatives unterscheidet. The parallels between people and levels are so motivating for vegans that they will become dogmatic. Tobias Bachmüller, Managing Shareholder and Lead Marketing at Katjes, will develop a new strategy in vegan communication with the new campaign: ‘The new campaign will create a new strategy in vegan communication richtige Tonalität; humorous and with more lightness.“
After separating the messages in the campaign, it is relevant to the Verbindung zum Geussmoment des Produkts is lost, says Matti Lietsch, Group Creative Director Antoni Jellyhouse: “The theme that Tierwohl has not brought to his beddeutungsschweren ,Launekiller’. Our war is one of the most common, where vegans are the best Wahl for man and the world – all without erhobenen Zeigefinger.“

The Campaign started digitally and over social media in Germany and was released in January 2025 in Österreich, Switzerland, Denmark, the Lower Countries and the US.

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