DSPolitical and Beeswax Announce First-to-Market Partnership to Revolutionize Voter Targeting Through Advanced CTV Technology

DSPolitical, a leading digital advertising and technology company for Democratic and progressive candidates and public affairs initiatives, today announced a unique partnership leveraging Beeswax, FreeWheel’s demand-side platform. The agreement provides DSPolitical with the ability to unlock capabilities and match voter file data with advanced household-level identifiers via the FreeWheel Identity Network, significantly improving the accuracy and scale of voter-targeted Connected TV (CTV) advertising.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240821045702/en/

DSPolitical is the first political digital advertising company to leverage the FreeWheel Identity Network to further integrate privacy-focused voter database data into CTV campaigns. This will enable unprecedented accuracy in voter targeting on CTV with unmatched reach, frequency and scale via Beeswax’s extensive premium inventory.

“Our new partnership with Beeswax represents a huge leap forward in targeted digital political advertising on CTV,” said Mark Jablonowski, President of DSPolitical. “By leveraging household-level identifiers from the FreeWheel Identity Network and integrating them with our voter file data and current offerings, we can deliver CTV ads with even greater precision. This technology not only enhances our clients’ ability to reach voter audiences, but also ensures brand- and privacy-safe, high-quality ad placements during this critical campaign season.”

The FreeWheel Identity Network – an identity solution that creates interoperability between aggregated leading identity solutions and customers’ first-party identity data – provides DSPolitical with a robust and highly accurate targeting mechanism, significantly increasing the scale and effectiveness of CTV campaigns.

“As the presidential election approaches, we’re excited that Beeswax and DSPolitical are partnering to drive impactful, results-driven advertising using the FreeWheel Identity Network, which pairs first-party IDs with common identity signals to set a new standard for accuracy and efficiency in voter targeting,” said Mark McKee, CEO of FreeWheel.

As the 2024 presidential election approaches, political campaigns are increasingly turning to digital platforms to engage with voters, and the ability to deliver targeted, relevant messaging on the biggest, most influential screen in the home is more important than ever. Beeswax’s technology with the FreeWheel Identity Network combined with DSPolitical’s voter database data gives clients a clear advantage in reaching and influencing voters through CTV.

About DSPolitical

DSPolitical, Optimal’s political and public affairs practice, is a leading digital advertising company for election candidates and public affairs initiatives. Using advanced technology and data-driven strategies, DSPolitical helps clients effectively reach and engage voters through targeted digital campaigns.

About Beeswax

Beeswax is a best-in-class buying platform that unlocks new opportunities and growth for marketers through unique data access and premium programmatic, omnichannel ad inventory. Beeswax helps marketers succeed today for tomorrow’s TV advertising landscape through its dedication and expertise in providing transparency, adaptability and control throughout the entire ad buying process. Beeswax is part of FreeWheel, a global technology platform for the TV advertising industry. For more information, visit https://www.freewheel.com/beeswax.

View the source version on businesswire.com: https://www.businesswire.com/news/home/20240821045702/en/

Comcast (A) stock had risen by 1.5% at the time of the news release. +0.67 % to 36.22EUR on the Tradegate exchange (August 21, 2024, 1:01 PM).

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