‘I like it better than Shape Tape,’ beauty fans rave about $7 knockoff concealer that ‘beats’ high-end buys and costs four times as much

Beauty shoppers love under-eye concealer for its look and price tag.

It’s an imitation of a high-end makeup product, but for a fraction of the price.

3

The Elf Hydrating Camo Concealer sells for $7 on Amazon.

It is a much cheaper option compared to the more expensive makeup brands.

The Shape Tape Full Coverage Concealer retails for $32 at Ulta.

Both products promise full coverage with a flawless finish.

RADIANT REVIEWS

Several Amazon customers raved about the effects of the Elf concealer.

“This concealer is better than expensive concealers that cost four times as much,” someone wrote in the review section.

“I like to use this product alone, without foundation, because it makes my face look fresh and radiant.”

Another said she is so in love that she will “never go back” to her old ways.

“The reporting on this has been top notch,” she said.

“I used to use the Tarte Shape Tape, but to be honest I didn’t really understand the hype around it.

“Yes, the coverage is great and I like the thick brush, but it dries out way too quickly and is very difficult to blend.”

A third said she likes the Elf concealer better than the more expensive Tarte concealer.

“All these years I’ve spent so much money on Tarte’s Shape Tape,” she said. “And I’ve never tried this?

“Luckily there is TikTok, because I hear everything about it.

“I recently didn’t want to spend $30 or more on makeup so I decided to give this a try.”

She said the coverage of the Elf concealer blew her away.

“I’m amazed at how much coverage I get without it looking cakey,” she said.

“This concealer is amazing. A great dupe for my favorite Shape Tape for a fraction of the price,” said another.

“It’s such a full coverage and it looks amazing on the skin. No oxidation or weird drying color. Great for people who are a little drier.”

3

3