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Balmain launches Balmain Beauty with a new luxury perfume collection: Les Éternels Seite 1

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Balmain launches Balmain Beauty with a new luxury perfume collection: Les Éternels Seite 1

Balmain today announces the launch of its first beauty creation, a collection of eight eaux de parfums for all genders, “Les Éternels de Balmain.” This groundbreaking fragrance experience is inspired by Pierre Balmain’s Parisian legacy and Olivier Rousteing’s modern influence on fashion and now beauty.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240826817417/en/

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Balmain Beauty/ Les Éternels de Balmain (Photo Credit: Balmain Beauty/ Richard Pierce)

Balmain Beauty/ Les Éternels de Balmain (Photo Credit: Balmain Beauty/ Richard Pierce)

Identity has a smell
 Olivier Rousteing inventively builds on the house’s distinctive French heritage to share his new vision of avant-garde beauty, fueled by respect, love and unity. By bringing a determined inclusivity to modern luxury fragrance making, Olivier Rousteing’s creative vision mobilizes audiences and fans worldwide to celebrate their individual beauty. Fragrance will be the first beauty chapter of a new book for the brand, which will expand into new categories globally in the future.

“Balmain Beauty gives you the freedom to live your truth, freely and powerfully. Beauty is about being yourself and having the confidence to embrace who you are,” said Olivier Rousteing, Creative Director of Balmain. “Fashion cannot exist without beauty, and beauty cannot exist without fashion. Beauty is part of your silhouette, part of who you are, just like the way you dress. I want to represent all the beauties in the world and welcome everyone without exception.”

21 takestBalmain Beauty brings 19th century Paris to the world, embodying the quest to find yourself and unite with others to change the meaning of beauty for the future.

Meet Les Éternels de Balmain
 Powered by a richly crafted duality of ingredients, Les Éternels de Balmain is inspired by the universal quest for self-realization and identity. This inaugural collection features eight layered scents from four distinctive olfactive families – Musk, Amber, Floral and Woody.

Olivier Rousteing has been the chief architect of Balmain Beauty since its inception, in every aspect of creation, from concept to fragrance development, to packaging design and campaign imagery. He studied perfumery and learned the creative process through practical training. After consulting Balmain’s legendary archives, he selected four of Balmain’s heritage fragrances to reinvent for the modern era: Vent Vert, Ivoire, Ébène and Carbone. Four new fragrances complete the collection: Sel d’Ambre, Rouge, Bronze and Bleu Infini.

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