Massa-lassungen als Zerstörer der Markenstärke

In a section in branded item message Prof. Dr. Carsten Baumgarth, HWR Berlinabout the most important knowledge of science and its relevance for the Markenpraxis. In his contribution in market article 8/2024 it’s so hard, how strong de Markenstärke unter Massenentlassungen leadet en welche Kommunikationsmaßnahmen Unternehmen in diesen Zeiten vermeiden sollten:

In November 2022, Meta, the Mutterkonzern of Facebook, Instagram & Co., was able to run the Entlassung of 11,000 Mitarbeitenden und 13 Prozent der Belegschaft bord. In a few weeks, 10,000 Streichungen were planted. Furthermore, 5,000 ausgeschriebene Stellen nicht besetzt. The Deutsche Bank factory was founded by the Gewinnrückgang of the 3,500 Couples, a company that has its own Aussagen “für härtere Zeiten zu wappnen”. A SAP expert in January 2024 with increasing gains from reaching 8,000 couples. The problem is that the zukünftige Focus on KI.

Homemade Markenkrise

Mass layoffs can also affect brand strength, but can also be a typical and heavily affected management separation for cost reduction. Do you want to know if you communicate in the open world and talk to the brands on the market? This question is the researcher Samuel Stäbler, Alexander Himme, Alexander Edeling and Max Backhaus in the article How strong communication influences the impact of layoff announcements on brand strength over time. The article is 2023 in the International Journal of Research in Marketing.

Finally, the research team limits the mass welding of other brand crosses. Mass sales of products or products can be a direct product development, which management can exploit and increase cost reduction by one of the possibilities that this offers. While these products are no longer used, product crosses, products etc. in Markenumfeld are not directly on the effects of mass welding to be found.

I know that the basic hypothesis is based on the mass analysis of a negative effect on the markings of Dachmarken. Before you turn on the device, writing the content is a fact and the consumers in the kitchen and the inner. If you die, while your study continues, you die in uninterested states and with uninterested methods empirical research, the mass analyzes of consumers are carried out so that they become noticeable and that they are completed.

Read the full guest experience in market article 8/2024. Here is the order.

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4. Wissenschaft trifft Praxis: AI as a Booster for Markenarbeit?