Black Rifle Coffee Company Announces Long-Term Sales and Distribution Agreement with Keurig Dr Pepper for Black Rifle Energy Drinks Page 1

Black Rifle Coffee Company (NYSE: BRCC) (“BRCC,” “the Company”), a fast-growing, mission-driven lifestyle brand and premium coffee company, today announced a long-term sales and distribution agreement with Keurig Dr Pepper Inc. (NASDAQ: KDP) (“KDP”) for BRCC’s new line of ready-to-drink Black Rifle Energy beverages. The deal aligns BRCC’s broad consumer appeal and authentically entertaining brand strategy with KDP’s unique route-to-market advantage.

Black Rifle Energy beverages offer a boost of naturally derived caffeine, fueled by BRCC’s proprietary Black Rifle Energy Blend, presented in packaging that embodies the brand’s identity and commitment to quality, patriotism and the military and first responder communities. Black Rifle Energy beverages provide energy without sugar and come in four refreshing flavors, each with 200 milligrams of caffeine per 16-ounce can. The Black Rifle Energy beverage line is expected to launch in Q4 and be available nationwide in early 2025.