TCL worked with Kühlschrank- and TV-Innovation at the IFA

The IFA 2024 offers a platform for technological innovations from all worlds. One of the companies that will not be re-established that year is the Chinese technology company TCL. With the new generation of the signal, a home appliance and accommodation electronics has been developed by TCL die Besucher. Several products are available: the “TCL Free Built-In Fridge”, a free built-in refrigerator and the “TCL A300 Series NXTFRAME TV”. Both devices are awarded Gold Awards at the IFA – a great challenge for the innovative power of the companies.

TCL: A Succession History Lasts 40 Years

TCL, founded in the year 1981, has taken a global flight for four years through an uninterrupted selection and an extensive household appliance. The brand slogan – “Inspire Greatness”) – is reflected in every product line more widely. In 160 states, in the TCL era, it is not possible for the world to exert an influence on the global market, while the Ruf as an Innovator is constantly expanded. If you use a more intelligent technology, you can give the people a word and use a nachhaltige way of working.

“Europe is a more important market for us,” said Stefan Streit, CMO of TCL EUBG, in an interview at IFA. “I had a 40% increase in Europe a year ago – in an industry, the time will probably stagnate. The intention is to get it on the right track.”

TV Innovation: TCL A300 Series NXTFRAME

A highlight of the IFA war was won by the “TCL A300 Series NXTFRAME TV”, the “Lifestyle TV Design Innovation Gold Award”. Die Fernseher is better than the rearrangement of the electrical installation and is a real home accessory, the perfect modern interior is over, there is no doubt about the external stolz.

The NXTFRAME TV looks like a simple, minimalist design with and paints one of the movable stand, it is very light, the TV flexible in different rooms to position. The picture surface uses nano-microcrystal technology, the upper surface is a matte structure seduced – quite like a slate wall. So if the device is not in the atmosphere of a room, it can be a visual problem.

For audiophile programs from NXTFRAME TV in the Pro version, there is another option: In combination with the improved audio restorer from Bang & Olufsen, TCL has installed a 3.1. 2 ultra-slim, wireless soundbar that produces a panoramic sound. “The combination work with Bang & Olufsen is a perfect achievement,” says Stefan Streit. “With the know-how in the field of Sachen Bildqualität, Bang & Olufsen is well versed in its audio expertise – it is more than perfect. The achievement is a unique home cinema experience.”

Kühlschrank innovation: TCL free built-in refrigerator

Neben dem Fernseher ist auch der “TCL Free Built-In Fridge” a star of the trade fair. Dort has won the “Free Built-In Design Innovation Gold Award”. The Kühlschrank combines the Vorteile a leisure Geräts with the Vorzügen an Einbaukühlschranks, indem I am optimal in your Küche einfügt, but that does not mean that the construction of other functions is too much.

One of the innovative features of the kitchen is the concealed dishwasher, which is integrated into its clever design. By using TCL a new compartment-insulating material, it is one of the best heat sources and maximum shelf life of the stove. Laut Karen Li, Director for AC and MDA Product Operation at TCL EUBG, is the platzerparnis of one of the big stars of the Geräts: “A fearless Einbaukühlschrank can offer more stove, without the shelf surface of enlarged. That is an important innovation for users with smaller kitchens.”

Make sure that the intelligent Raumnutzung punktet of the Kühlschrank works with the functionality of the Frischerhaltung. Unlimited zones with variable temperature settings ensure that the temperature is optimal for bearings. So the Obst, Gemüse and Fleisch remain fresh for longer – a greater Pluspoint for a well-conscious Haushalte, which improves the quality of life and energy efficiency.

De Bedeutung der Auszeichnungen für TCL

If the NXTFRAME TV has won the free built-in refrigerator with Gold Awards, this is a heavier Meilenstein for TCL. “Jede Auszeichnung bedeutet viel”, wrote Stefan Streit at the IFA. “If you make this analysis in such an uninteresting product, this is a strong signal, that you are on the right track. Our instructions, so the range-supporting selection as a main current device that is continuously processed, are best here.”

The Awards have never been one of the best prizes for TCL’s Innovationskraft, but there is a strategic distinction that will celebrate the international market even more. In Europe, TCL will be one of the most important files of the Markenbildung in the last years of German history.

Europe as a market

TCL is investing intensively in Europe, a beggar actor will be here. This expansion will gradually take place in different countries, where TCL has already taken into account regional requests in every market. Our strong product category is from the manufacturer, after we started buying household appliances and air conditioners on the European market,” continues Stefan Streit.

In addition to the European market, TCL has a well-known, impregnated Wachstumspläne. In Asia, under the Chinese home market, TCL is an established market, and the world has also expanded considerably in North America. “We offer a continuous Wachstum in all-round markets”, Streit stated.

Football and branded football

Another question about TCL’s market strategy in Europe is the partner with European football teams. “Fußball is the inner sports hall of the platform with the big Reichweite”, so Streit. “It is over that you have read the brand slogan ‘Inspire Greatness’. The inspiring moment, the football offer, is perfect for our vision.”

A Shiny Future for TCL?

TCL factory, Seine Präsenz in Europe and much more. With innovative products from the NXTFRAME TV series and the free built-in refrigerator, the idea is that your vision of a “sustainable and networked future” is further pursued.

At the IFA TCL has not developed with technical innovations, it is so that products are produced in the low price range, whereby the more modern kitchen products are processed. With better functionality, excellent design and smart technology TCL has a new maßstäbe – and a good quality.

Press contact:

Silvia Qin
[email protected]

Original content from: TCL, added to the news
Original report: https://www.presseportal.de/pm/127783/5862553