PAR Technology reintroduces core products with new brand names

ParTech, Inc. (PAR) announces the rebranding of two of its core products, Brink POS and PAR MENU, which have now been streamlined as PAR POS and PAR Ordering, respectively. This strategic move reflects PAR’s continued commitment to simplifying the complexity of restaurant management and delivering seamlessly integrated solutions that drive operational efficiency and enhance customer engagement. As a leader in unified commerce solutions for the restaurant and foodservice industry, PAR is committed to evolving its technology offerings to better meet the dynamic needs of the industry and serve the customers of today and tomorrow.

Through strategic acquisitions and continued innovation, PAR has built a suite of products designed to help restaurant brands differentiate themselves while increasing operational efficiency. This rebranding effort underscores PAR’s commitment to creating a unified platform that supports growth, increases guest satisfaction and enables restaurant operators to succeed.