close
close

European Wax Center announces commercial and operational updates, including new partnership with Dolabra Digital Page 1

European Wax Center announces commercial and operational updates, including new partnership with Dolabra Digital Page 1

Confirms fiscal year 2024 outlook

PLANO, Texas, Sept. 19, 2024 (GLOBE NEWSWIRE) — Today, European Wax Center, Inc. (NASDAQ: EWCZ) (the “Company” or “European Wax Center”), the largest and fastest growing franchisor and operator of out-of-home waxing services in the United States, announced several strategic commercial and operational updates as the Company continues to focus on its key initiatives to attract new guests, retain new guests and win back churners. These updates include a new partnership with dolabra digital llc (“Dolabra”), a leader in data-driven strategy, and a realignment of its commercial and operational teams.

David Berg, Executive Chairman and CEO of European Wax Center, Inc., stated, “Since stepping down as CEO last month, I have been focused on taking decisive actions to reposition European Wax Center for sustainable, long-term growth. Today, we are announcing measured actions that we believe will drive revenue growth and profitability across four walls. First, we are excited to launch a unique performance-based partnership with Dolabra, designed to streamline and enhance revenue generation and guest engagement.”