Clinic Plus, Ligue 1, IKEA and more - taulaentitatssarria.cat

This week’s advertising landscape is brimming with creativity, innovation and powerful social messages, from emotional stories to tackling pressing issues for teens.

Clinic Plus has launched a campaign this Daughter’s Day entitled ‘Beti Bann Ke Aana’ or “Wish for a Girl Child.” The ad opens with a traditional Indian baby shower, where a mother-to-be is surrounded by women joyfully singing and dancing, but all their wishes are for the birth of a boy. As the celebration progresses, the underlying misogyny is palpable. In a poignant shift, the mother addresses her unborn child, referring to her as “daughter” and assuring her that she is wanted. With quiet pride, she declares: ‘Tum aana, toh beti bann ke aana’ (If you come, come as a daughter.) The film is a moving tribute to daughters who were never given the chance to be wanted, and sheds light on an often overlooked societal issue, with a powerful message that change starts with valuing daughters.

In another vibrant film from Sid Lee Paris, Ligue 1 showcases its new positioning Football. But French. With passionate fans and epic music, the campaign boldly expresses what Ligue 1 represents. Rejecting typical football gimmicks, the film begins with a fish and chips dinner and follows a cynical British protagonist, Willy, on a French odyssey that reveals the riches of Ligue 1. From Marseille to Lille, and celebrations across France, French fans dazzle Willy. Just when it seems to be over, Thierry Henry makes a glittering cameo, flying Willy to the championship, highlighting the strength and diversity of French football. Directed by Adrien Lagier and Roman Bellity, the film combines style and comedy, marking a new chapter for the league.

In another inspiring ad, Dove Canada tackles high school self-esteem issues with a compelling new ad and the first-ever “Dove Day” in Classrooms, a nationwide virtual session for high school students on Oct. 10 focused on building self-esteem. The two-minute film, “Most Likely To,” uses a yearbook trope to expose the harsh realities students face when it comes to body image. Teachers and parents are encouraged to sign up for Dove Day at doveday.ca. This campaign features research from “2024 The Real State of Beauty: A Dove Global Report,” which highlights the urgent need for support among young people.

Clinic Plus – Beti Banke aana