The well-known Erfolgsgeschichte a Fast-Food-Ikone

Vorstellung des Unternehmens

McDonald’s is one of the most famous fast food restaurants in the world. During the Gründung in 1940 by Richard and Maurice McDonald in San Bernardino, California, the company was established as a small Burger-Restaurant in a global market. McDonald’s has the best service for fast service, standardized products and excellent prices. Der Konzern does not offer a classic hamburger, but a range of new products, which are believed the world over.

McDonald’s is located in über 100 Ländern vertreten and offers a wide range of products (Photo: AdobeStock-866808606 Refrina)

Meilensteine ​​​​der Unternehmensentwicklung

McDonald’s has a unique history of the material, the new features and the expansion are ready to be had. A separated Wendepunkt war that the establishment of franchise systems by Ray Kroc, from McDonald’s in 1955, as a franchise entrepreneur took place and the fast Wachstum der Marke weltweit ermöglichte. Kroc is revolutionizing the fast food market, reimbursing standardized products and products in the well-known McDonald’s restaurants.

In the joy of the year, McDonald’s continues to deliver the range. There are no citizens who have a lot of salad, fruit products and special Angebotes with the McFlurry with a festive range. Specialties in Germany can call the local economies of the McCafé a festive Platz in the Gastronomielandschaft.

• 1940: Launch of the first McDonald’s restaurants
• 1955: Establishment of franchise systems by Ray Kroc
• 1968: Installation of the Big Mac
• 1971: Opening of the first McDonald’s restaurants in Germany
• 2003: Einführung von McCafé

Was Marke’s power “McDonald’s” from the Soul Group?

The Marke McDonald’s is no longer suitable for its hamburger, but it is certainly one of the best tastes and the quality of the quality and quality is good. McDonald’s has established a standard prozesse and knitting range, which is based on regional production methods. The Zielgruppe des Unternehmens is probably incapable of the Fokus in the Familien, young Erwachsene and Pendler lies, the schnelle and bequeme Essens options such.

Range and products, social and environmental responsibility

McDonald’s offers a range of breitgefächertes, the Big Mac burgers with fries from frühstücksprodukten and getränken reicht. Retailers in Germany have the opportunity to produce a range of coffee products with McCafé. There are classic fast food products that offer McDonald’s a sustainable and social enterprise, which is reimbursed by an ecological packaging set and a local initiative.

Vertriebskanäle

McDonald’s has a Vielzahl and Vertriebskanälen, a product and the ability to bring it. These are classic restaurants, McDrive-Standorte, McCafé that offer the zunehmende Bedeutung van Lieferdiensten, the McDonald’s in various states. Please note that McDelivery has completed the delivery of the scheduled deliveries and the order.

• Restaurants: Über 37,000 Standorte weltweit
• McDrive: Schnell en bequem voor autofahrer
• McCafé: Erweiterung des Sortiments um Kaffeespezialitäten
• McDelivery: online ordering options and uber-apps
• Franchise system: Weltweite Präsenz durch Franchisenehmer

Aktuelle Veränderungen, Zukünftige Plane

McDonald’s goes further for the Herausforderung, sich the hiking trails and the worldwide Entwicklungen possibilities. Das Unternehmen invests in digitalization and sustainability. There are new products and products in the menu, some food options, McDonald’s plant, digital products can be expanded and we will implement some fantastic machines. The reduction of Plastikmüll and the regional products are produced in Fokus.

McDonald’s Bedeutung for the global fast food industry

McDonald’s is the pioneer of the fast food industry, now revolutionizing the art and human welfare, creating a separate stream in food production and retailing activities. With the production of standardized products and a unique product range, McDonald’s can make an important contribution to the global gastronomy of gastronomy.

Vergleich met 5 Mitbewerbern

McDonald’s is located in the global Fast-Food-Market towards the Konkurrenz of Unternehmen such as Burger King, KFC, Subway, Starbucks and Domino’s Pizza. These products are aimed at a comparable soul group. Während Burger King as director of McDonald’s under the leadership of Burgers, puts Subway on individual Sandwich options and Starbucks on Coffee products and Snacks.

Next

If McDonald’s top management feels that the company is engaged in social and biological business activities. There are some social projects being explored by the Ronald McDonald House Charities, which are a children’s and family business. Zudem de McDonald’s kontinuierlich und de Verbesserung seiner ökologischen Bilanz, beispielsweise door de Reduction van Plastikverpackungen und de Einsatz van nachhaltigeren Ressourcen.

Another example of McDonald’s involvement is the financing of the Entwicklung benefactor Mitarbeiter. Weltweit van de internehmen verschiedene Ausbildungprogramma en karriereemöglichkeiten, die draaruf abzielen, young people zu offer a beruflich Perspective. Durch Partnerschaften met Bildungsinstitutionen und het inninternational Weiterbildungprogramma schafft McDonald’s in Umfeld, die personal und lous Entwicklung-fördert.

It seems that McDonald’s, the local community in the region, can no longer work in this case. It is a partner of regional initiatives, supporting the local sports club or children’s programs for children. This program verdeutlichen, that McDonald’s as an external focus on the economic environment, under a positive attitude towards society.

I think McDonald’s has had a long lifespan, a global movement that makes the models as small as possible. Initiatives to reduce energy use in restaurants, recycle packaging and reduce CO2 emissions as a result of the world’s global climate change strategy. McDonald’s hat is such an original idea that it could become climate neutral by 2050 and could die with its charity and partnership partners.

Schließlich plays a major role for the sub-sectors because of the continuous innovation. McDonald’s is investing in digital technologies, one of the many opportunities this offers. Thanks to the modern ordering system, mobile apps and the digitalization of the branches, the kitchen in the restaurant and the home, the service is optimized. Although McDonald’s now no longer has a Fast-Food Giant, the American economy is a social and öcological issue that can be active and active, because it is constantly expanding.