Aldi and Lidl lose Marktanteile and Action & Co.

Nur Lebensmittel, auch de Aktionsware aus dem Non-Food-Bereich lockt seit Jahren Kunden in de Branchen von Aldi and Lidl. After the Wühltische an Anziehungskraft has been lost, new data from YouGov hearden Marktforschers Consumer Panel Services (CPS) GfK are against. Haushalts- en Schreibwaren, Deko, Fashion, Toys or Sports Goods were increasingly purchased at Discountern with Action, Tedi and Woolworth. They specialize in non-food – also on products, the man can never sell.

The first half year 2022 and 2024 since the Non-Food Sales of the Consumers at the Non-Food Discounters laut CPS GfK have increased from 2.6 to 3.2 billion euros. The atomizer is a Plus of 23 Prozent. During the Zeitraum period, the Umsätze of Lebensmittel-Discountern at Aldi and Lidl ended up in that segment from 4 to 3.5 billion euros. Von Action & Co. they were destroyed damn quickly.

“The Non-Food Discounter has become professional. I am a happy person, and are very serious about their business,” said trade expert Christian Koch from CPS GfK. The kettles are marketed by selling products and brands to the power and might of the food trade by konkurrenz.

Koch sees another Grund in the gestiegen Lebensmittelprijs. “Weird people set a limit on lifestyle. If you are a non-food company of discounters, such as Aldi, Lidl, Norma and Penny, we will be bought or ganz ganz on Käufe overview be ist.” The provision of the market is one of the strong extensions of Action, Tedi and others are willing to do business, which ihr Filialnetz deutlich ausgebaut haben.