Google’s new data sharing project fights scams and fraud

Google has announced Global Signal Exchange, a new project to facilitate the collection and sharing of data related to online scams and fraud. While the company already blocks millions of scam attempts every day across its products and services, this project will provide organizations with the necessary information they need to identify and block scams.

“We know from experience that fighting scams and the criminal organizations behind them requires strong collaboration between industry, business, civil society and governments to combat bad actors and protect users,” said Amanda Storey, senior director of trust and security at Google, and Nafis Zebarjadi. , product manager account security at Google, wrote in a post announcing the project.

Google partners with Global Anti-Scam Alliance and DNS Research Foundation to launch GSE. The new project will leverage GASA’s extensive network of stakeholders and expand DNS Research Federation’s robust data platform that already has more than 40 million fraud signals. The company is providing the funding to launch GSE and will manage the centralized data engine on Google Cloud, the company said.

Participants can share and record signals while using AI to find patterns and match signals. GASA and DNS Research Federation manage access for eligible organizations.

As part of a pilot program, GSE was able to share more than 100,000 URLs from bad sellers and receive approximately one million signals. The company plans to start sharing Google Shopping URLs already flagged as scams, and eventually add data from other product areas.

“By joining forces and creating a centralized platform, GSE aims to improve the exchange of abuse signals, allowing for faster identification and disruption of fraudulent activity across industries, platforms and services,” the company said.