Martin Daniels succeeds Haglöfs interim CEO Tom Pitts

Martin Daniels brings a varied business management in the production of products, brands and individual trade concepts within the consumer goods industry with. In these last years war there is a CEO of the Synsam Group (an independent e-insel dealer for optical products in the northern states) in Einsatz. Then Daniels was at the international business consulting Boston Consulting Group in Stockholm and New York. Dort beriet his company in questions of strategy and business development.
Martin Daniels was officially appointed Haglöfs CEO on August 19.

Text: Jo Beckendorff/Haglöfs